Welcome to the website of Hotel Bayerischer Hof. Our website is designed to provide you with information about our company, present our services and give you an opportunity to make bookings at our hotel or purchase vouchers for services offered at our hotel. So that you know what happens with your personal data, we would like to explain how we use this data and tell you about the decisions you can make in respect of how your data is collected and used.
1. Collection and usage of data
1.1 When visiting our website, our Web servers temporarily record technical details of the device used to access our website, such as the browser type used, the operating system installed and device settings. In addition, we record your IP address and, if you have accessed our website from a device such as a mobile telephone, the Unique Device Identifier of your device. Further, our Web server collects certain data that is automatically transmitted by your Web browser. This data includes the name of your Internet service provider, the address of the website from which you have visited our site, the sub-page of the Hotel Bayerischer Hof website you have visited and the date and length of your visit.
1.2 Our website is an informational platform that we would like to use to answer your enquiries. In order to make contact requests more personal, you have the option of providing your name, address and email address via the contact form. You may of course also receive information without providing your personal data and by just providing an anonymised email address.
1.3 If you place orders via our website, we will generally record personal information such as your name and address and possibly your desired delivery address, email address, telephone number, credit card number and bank details as part of the order process. If you set up a customer account as part of the process, we will also ask you to create a password of your choice.
2. Purposes for which we use your data
We use your personal data to enable you to visit the website, to answer your enquiries, to process orders or bookings and to compile anonymous usage statistics on the basis of the automatically transmitted data (see 1.1). These statistics enable us to track the usage of our website and to adapt it in line with the needs of users and target groups. Otherwise, we use your data to enable you to derive maximum benefit from our website. In particular, this involves developing and offering new services tailored to your needs. If you have given us your permission to do so, we also use your personal data for advertising purposes, such as the sending of newsletters or brochures.
3. Disclosure of data to third parties
We will only pass on your personal data if we are authorised to do so.
3.1 We transmit personal data collected in connection with the handling of orders and bookings to companies who help us process these orders and bookings. In particular, this pertains to providers of credit card billing services, insofar as it is necessary to transmit the data for the purpose of payment processing. We work with the following companies in this regard: American Express International Inc. NL Deutschland, Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (for AMEX cards); SIX Payment Services (Europe) S.A., Zweigniederlassung Deutschland, Dreieichstrasse 59, 60594 Frankfurt am Main, Germany (für Visa, MasterCard, Diners/Discover Card, JCB, CUP, Maestro and VPay cards).
3.2 Due to statutory regulations, we may be obliged to pass on your personal data to law enforcement agencies or courts for the purposes of law enforcement. This ensures the prompt detection of any misuse and the investigation or even prevention of any harm to other users.
3.3 Beyond this, we will not pass on your personal data to third parties without having informed you in advance or, insofar as necessary, without having obtained your permission.
4.1 Cookies are small and often encrypted text files that are stored in your browser directory. Cookies make it possible to identify you as a specific customer and to store both your personal preferences when using our website and technical information. The main benefit for you is that you do not have to enter the information contained in the cookies every time you visit our website. Cookies do not necessarily contain or reveal personal information. If, however, you enter personal information on our website, this may be associated with the data stored in the cookies. Operators of other websites, however, have no access to these files.
4.2 We also use Google Analytics on our website. This is a Web analysis service offered by Google Inc. that enables the generation of detailed statistics on website traffic and its sources. We use Google Analytics solely for statistical purposes, such as in order to track how many users have clicked on a particular item of product information. Google Analytics is based on cookies and records information about your use of our website including your IP address. To prevent users being identified by their IP addresses, we use a special code to ensure that your IP address is recorded solely in truncated and therefore anonymised form. It is no longer possible to identify individual users with this truncated IP address. The information recorded by Google Analytics is transmitted to Google Inc. based in the United States. If you do not wish for this to happen, you can prevent this information from being recorded and transferred to Google Inc. by downloading and installing the plug-in available at the following link: tools.google.com/dlpage/gaoptout.
5. Your rights
5.2 If you wish to have your data deleted, it will be erased immediately from our system insofar as we are not obliged to continue storing it, such as on account of retention obligations set out in tax or trade law. Under such circumstances, we will ensure that your data is prevented from being used for other purposes.
5.3 If you have given consent to your personal data being used for advertising purposes, you may withdraw this consent at any time. You can also get in touch with us at any time to object to the use of your personal data for advertising purposes.
6. Links to other websites